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And it will be true

Bronze plate for printing an advertisement for the Liu family needle shop at Jinan. Song Dynasty (960-1279). Picture taken by BabelStone

What would we be without good old advertising? Advertising, ie a form of paid message that intents to promote or sell something (an idea, a service, a product) to someone, is nearly as old as society. I learned while looking around in order to write this post that the Egyptians did it and perhaps even before that (think of it as sponsored cave art saying who the best hunter is or at least that is what I thought when I read about it).

But enough with old times and let’s get back to the modern commercials and ads we all know and dislike (let’s be honest about it even the good ones are too much in the modern days).

There are different theories relating to what people are waiting for before purchasing anything and how to “influence” them. I said “influence” because it is not like we (yes all of us) are being brainwashed or anything like that. We are just exposed to different vectors of information that try to promote and sell us some things.

And as you might guess there is no single theory regarding how we are affected and how we respond (if there was one 100% accurate, there would be no need for the others). So let’s assume that our purchase action is a rather linear process (and by doing it I follow one model but I am oversimplifying the whole process) : we get from awareness (knowing that a brand/company/product exist) to interest (“wouldn’t it be great to have that as it would suit my lifestyle) to desire (“I want it” or “I don’t want it”) to action (I plan on buying it or I buy it).

Overflow of phases in the customer journey with media by Nick Nijhuis (https://nicklink.nl/)

The message and media are adapted for each part and for each target that a company want to reach. This means that they are most of the time prisoner of their/our own stereotypes and can only play in this field as it is quite complex to change completely the image of a product/brand. For example, in English (like in French), an Ersatz good is a replacement product for something but one of inferior quality, a connotation that this word doesn’t have in German. Now imagine how hard it would be for such a product to change this connotation only through advertising (and even with some help from others). History is full of companies trying to launch new products that don’t fit with their perceived sphere of influence and that fail.

So let’s get a look at tea: what do most people expect when they think of it? Old and exotic (since it was first produced in China) but classy (the English 5 o’clock tea) and thanks to the wonder of modern marketing good and the natural positioning that most of us have in mind good for health/diet/…

And guess what? Those are exactly the words used in the different advertising campaigns. The different companies use different positioning as they know that one product or one brand can’t do it all but they go there on this safe territory where we expect their teas to be.

“Drink Coca-Cola 5¢”, an 1890s advertising poster

No one will venture out on the unknown because we (not the we the ones that know a thing or two about tea but the other we, the one that is for everyone) would be lost and if we are lost, these companies would have to rebuild everything from scratch, something that can’t be afforded for a product that was around for so long.

To change the advertising we see, we need to have new expectations and to do that, people must be better tea litterated (this works for other products too). This is the only way to have companies changing the way they act.

After all, as said in Mad Men, “I’m not saying a new name is easy to find. And we will give you a lot of options. But it’s a label on a can. And it will be true because it will promise the quality of the product that’s inside.»

And the old one an achievement?

New World… these words reminds me of the Age of Discovery, to sails moving into the wind, to the smell of the sea or if you are more a Sci-Fi person to the travels of the spaceship Enterprise that goes where no man has gone before.

But not today. Today, I will not speak about old times or future times or about games but only about drinks and I will invoke another drink to allow you to better understand what I mean : wine. New World wines are wines that are produced outside of the traditional (ie historical) wine-growing areas of Europe and the Middle-East. The questions are “is there a New World tea question?” and if yes, are there any ideas to take from the wine industry?

As he already did several times without knowing it, a fellow blogger inspired me to move this topic on top of my to-do list with his tasting sessions from teas coming from strange places and done in “strange” ways. So thank you Lazylitteratus.

A preliminary remark is that Old World and New World mean different things depending on whether we are in the wine or the tea industry.

Regarding the definition of what an Old World tea is, I just looked at all the producing countries according to the Food And Agriculture Organization of the United Nations (FAO) and classified them.

Here is a list of what I took into account in the Old World category (obviously, this is when you are more than welcome to shoot at myself and tell me that I am wrong):

Bangladesh

China, Mainland

China, Taiwan

India

Indonesia

Japan

Kenya

Malawi

Mozambique

Portugal

Republic of Korea

Sri Lanka

Union of Soviet Socialist Republics

Zimbabwe

The Old World in 1961

My criteria were twofold: first, there had to be before the beginning of the 20th Century some documented growing of tea going on in this country and when I had some doubts, I looked at their production in 1961 (first year reported in the FAO database) and if the production was non-existent or really low, I dropped them off the list.

Obviously since the world has a little changed between 1961 and 2014 (last year available for the FAO statistics), I had to make some change following the fall of the former USSR.

Bangladesh

China, Mainland

China, Taiwan

Georgia

India

Indonesia

Japan

Kenya

Malawi

Mozambique

Portugal

Republic of Korea

Russian Federation

Sri Lanka

Zimbabwe

The Old World in 2014

Now that I have this list, what is the value of these two productions? In other words, is there anything to talk about?

Tea production in tonnes (source FAO)

I decided not to display every year but every 10 years apart from the last years which are much more interesting to see what happened in the last years.

And as you can see, there is something interesting going as over the last 14 years, the New World production has doubled to reach around 1,000,000 tons pro year, which is something that begins to count but is still far from the Old World production that over the same time period also increased by some 2,000,000 tons.

It is not that big yet but there is something going on and as some of you might have already tasted, there is something interesting going on in the tea world.

The situation is not really the same in the wine industry as illustrated in the graphic below.

Wine production in tonnes (source FAO)

I know that looking at wine production in tonnes can seem strange but this is the only unit they have. Perhaps it is easier to calculate?

But let’s go back to our topic. As seen, both the production and the weight of the New World vs the one of the Old one are on a total different level as in the tea industry. Probably because the history of this “fight” goes back way before that or because growing grapes and making wine is easier as making tea (I am just kidding)?

However, if we look back at the overall picture of the wine industry and how the New World wines managed to find a place under the sun when they were first considered as inferior wines, there are some things that could path the way for more developments in the tea industry.

This will be what I will do in my next article.

Is the gap narrowing?

According to a radio emission I heard a couple of weeks ago, coffee is the second most valuable item sold in the world behind oil. When I heard that, I had to check if it is was true and compare it to similar data for tea.

But first, I have to tell you a little story. I was asked why I wanted to compare everything to tea or rather does tea people have an inferiority complex regarding to coffee? The truth is much more simple. I do drink tea and speak about it on my blog. When I heard that radio emission on coffee, I had to check it and compare it to my favourite beverage, which is something that it could be compared to. I have no inferiority complex but a deep sense of curiosity trying to determine what is the truth in what I read and I must confess that I tend here to bring everything to the main topic of the blog: tea.

After this small deviation from my point today, let’s first thank the Food and Agriculture Organisation and their databases, which allowed me to collect data from 1961 and to check it, cross it and so on.

Total export value in 1,000 $

First, it is true that coffee has a higher sales value than tea. I couldn’t find a year when this wasn’t the case.

Then I thought that perhaps tea had a higher value per ton than coffee. I did the maths to find the average price in a year and over the 52 years of my sample (1961-2013), tea had the highest sale value pro ton 27 years and coffee 25 years. Surprising? Not really because it is an average and it takes everything into account from the production for the multinationals to the more artisan crafted products. However, as you can see below, the export value of coffee is far more erratic as the one of tea, which might be linked to several things, either variation in quantity (which is not really what happened as we will see) or in the quality of the production or in the way the prices are made (there are several ways of doing that with a possibility for the price to become completely disconnected from the real life conditions).

Export value per ton in $

I then thought that perhaps not everything was accounted for as a lot of tea is not sold on the international market (between 35 and 47% of the tea production was exported in the last 10 years and between 76 and 91% of the coffee production) so I decided to check if by adding the locally consumed goods, the overall picture became different…

Total production value in the world in $

…and the answer is no.

Why? The only explanation lies in the higher production of coffee in the world. Even if the difference is decreasing, it is still a huge one. In 2013, 1.58 more tons of coffee were produced in the world as tea (8,8 millions tons against 5,56) but the gap is narrowing as it comes from an impressive ratio of 4.64 in 1962 (4,53 millions against less than a million).

Total production in the world in tons

The only question I can see from this latest chart is to know if this trend will hold on the long run and will tea production narrow the gap with the coffee one.

Rather than be a theoretical question or an ego one from a tea drinker, it is more a way of knowing the maturity of the production of each commodity, its attractiveness to newcomers, the progresses it can make in productivity (I partly answered this question in another of my blog posts).

And those are interesting questions or so do I think.

Let’s throw the dice

I spoke a few posts ago about a game based on tea trade, Yunnan (http://teaconomics.teatra.de/2014/01/21/we-grow-old-because-we-stop-playing/). Wait, hold on for a second! This post is so old? Well, it happens.

 

After going through its rules once more and looking all over the Internet (perhaps not all over it but still) and on blogs about board games (mostly because I like games) and not finding anything, I came up with an idea or rather several ideas for a game on tea.

Four coloured 6 sided dice arranged in an aesthetic way by Diacritica

So here they are for you to comment on them and perhaps tell us if they could be mixed up all together or partly:

1. a garden management game that would go from investing to create your garden to selling tea;

2. the other part of the chain with people taking part in auctions with different unknown qualities and trying to send them back to Europe and selling them for a profit while trying to meet the quantity needed by the market. This would be a double blind auction;

3. focusing on the transport part with a race on the Russian road to be the first to arrive in Moscow;

4. doing the same with ships and letting you choose different roads with plus and minus on the speed, the length and the price;

5. going for the tea and horse setting (a bit like Yunnan),

6. managing a tea company trying to implement tea houses all around the country and facing problems with among others, competitors (which might or might not be other tea companies), supplies, customers, human resources;

7. going for the little alchemist approach and trying to do a mix that would receive positive awards and sell well.

 

As you can see, it would be possible to get some of them together in one big game, going along over small periods of time or bigger ones, focusing on one aspect or on another of the big screen.

What do you think? Would you be interested in such games? Do you have other ideas that could be useful?

We are not going to launch a game anytime soon but brainstorming about what a game on tea could be and on what it could focus is something that could be interesting.

Lean back and just enjoy the cup of tea!

The things you have to do for tea… Here I was in an unknown mountain, climbing on a rattan ladder, which with every step I took was turning back into a forest.

“Why did I get myself into this strange dream?” was the first thought that crossed my mind. Of course it was a dream, how else would I travel to China looking for … who was I looking for? And how did I know it had anything to do with tea? When I told you it was all a dream.

Suddenly, I find myself in a clearing with lots of herbs and plants. While looking around, I saw a tall bare-chested man with some belly, dressed in a wild skirt and with a collar of leaves around his neck looking for leaves and trying them before speaking about what he felt and writing what looks like ideograms in a sort of book

Finding that I was here, he just stopped and looked at me before beginning to speak.

– Who are you?

I am the Dream Walker that got lost on his way...

Obviously, not really answering a question is a wise move when you are in a dream or facing a potential threat as a certain Barrel-rider tells us “This of course is the way to talk to dragons, if you don’t want to reveal your proper name (which is wise), and don’t want to infuriate them by a flat refusal (which is also very wise). No dragon can resist the fascination of riddling talk and of wasting time trying to understand it.” (in the book that should be known as There and Back Again, 1937)

… and …

– Could you just give me a hand and try these plants?

– Wait. You want me to try some unknown plants?

– Yes and tell me what they do to you.

– Are you kidding?

– I have done this for circa 5,000 years and I am still here.

– What did you just say? 5,000 years?

– Yes. Are you deaf? If so I have found a peculiar plant that grows in the mountains of …

– No, no. I am perfectly fine.

How should I call you? Your Highness? The Great One?

– Don’t call me and keep on making so much noise, you are disturbing me in my task.

May I ask you something?

We just looked at each other without saying a word.

– You won’t stop, will you?

I don’t think so. So tell me, since you studied plants and herbs from all over Tianxia, could you tell me if there is any truth in the wonders described by some sellers about the virtues of tea leaves to solve everything?

– Don’t you have a better question to ask me?

– Sorry, it is the best I could do and this is one that I have been asking myself a lot.

– What do you think? If there was a panacea, don’t you think I would have found it? No, tea is not something that can solve every problem on Earth or every health problem you might have. You can try all the teas you want, they can help but will never do all the work by themselves.

– So they are lying to us?

– Or are you not lying to yourselves? Fooling yourselves by believing into some of the oldest tricks around here. It is like Alice in Wonderland, you follow a White Rabbit hoping to catch something and then one day you wake up and you’ve lost everything you were purchasing.

Speaking of which, I think I saw a Hatter looking at you with a clock and saying something about a tea party. Is someone waiting for you somewhere?

With these words, I felt like I was drifting away from him and getting back to reality and my cup of tea. Without thinking anymore about it, I just drank it and wondered what was that all about. What is in a cup of tea that makes us like this so much?

As I kept thinking about it, I saw a tea leave falling into my hot water cup and I smiled. The answer was simply to lean back and enjoy the cup of tea.

Where is Mike?

This post has nothing to do with the famous game “where is Charlie?” where you had to find someone called Charlie in a crowd who sometimes were wearing the same clothes as him. And no, it has nothing to do with Mike + the Mechanics, apart from the last part of the name of this famous band from before (before being different for the different people but I must get back on tracks), so let’s begin with my topic of the day: mechanisation.

Mechanisation is switching from a work done by hand or animals to one done by machines. This is a process that began a long time ago, when a man or a woman decided to use hand tools to perform certain tasks.

The idea was probably first to do a better job, to ease things, to be more productive. One of the first examples of a “modern” tool like this one was the mechanical reaper invented by the Celts (and then forgotten before being reinvented in the 19th century) and that might originate in a shortage of labour.

This was the main reason behind the increase in the use of mechanical devices in Western Europe since with first, the industrial revolution that led to less people being available in the fields and then the First World War, a big shortage of labourers appeared at the end of the 19th and beginning of the 20th century. In the USA, the situation was different because of the sheer size of the country and its “low” density when compared to Western Europe.

What are the main advantages in using mechanical devices to harvest, pluck… different products?

First, in most sectors, machines have become cheaper than man (if you include all the costs). Second, the raw productivity difference/the efficiency (how much hectares can be harvested by each of them in one hour) is clearly an advantage for the machines.

What are the disadvantages? For most fragile crops or for those with specific plucking needs, the problem is that mechanical plucking is destructive since hand work can be more specific and cautious. This is or this is not a problem depending on how the tea is later treated (CTC or whole leaf teas with the tip and two leaves or going into teabags for one of the big companies out there).

Since the main advantage of mechanisation is to replace man, it is no wonder that machines are more used in countries with either a less numerous work force (because fewer people are available for this kind of job or because the population numbers are low), a costly one… A few names? Japan, the United States, some places in India…

Just look at the videos below.

Is this something new? Not really.

The method was to turn the tea plantations into outdoor factories, to « industrialise » every stage of the process as far as possible and by this method to reduce costs. […] What made tea plantations special was that they took the process from start to finish; from the clearing of the land, through planting and picking”

The normal solution in such a situation would be to mechanise”

Green Gold by Alan MacFarlane and Iris MacFarlane, Ebury Press 2003

These two quotes describe the situation in Assam in the 1860s when people invested a lot after the boom in the tea industry and faced some problems like the not optimised nature of their estates, the high mortality rate on the plantations, the need to “import” people to work there (with really harsh conditions during the travels).

As I said, mechanisation began a long time ago and will not stop anywhere soon. The only question we need to answer is can engineers design machines that will be able to pluck every kind of tea without breaking it?

This remains to be seen.

How big is big?

Where does tea come from? I don’t mean where exactly but who controls it? Who produces the more?

Believe it or not the answer is not easy to find. Thanks to Internet and the Economic Times, I found out that in 2014, the world’s largest bulk tea company was McLeod Russel India Ltd (a company I had never heard of) and that it was aiming at diversifying its plantation business to mitigate risks and grow in the coming years. I then found out that the second largest company was Tata Beverages Limited.

I began looking all over to see if I could find more info about production, number of estates, locations… and I couldn’t find much. I was able to find some information for McLeod Russel India Ltd but not always consistent with other sources found on the website. One reason could be that merger and acquisitions make things complicated to follow but as you can see below this is probably not the main reason.

Area under production (ha) Production (tons)
2010-2011 34,091.40 74,871.72
2011-2012 34,575.13 79,308.11
2012-2013 34,310.26 78,213.26
2013-2014 34,100.37 87,110.72
2014-2015 33,947.35 80,056.98
2015-2016 33,899.07 85,675.36

Tea estates of McLeod Russel India Ltd (source McLeod Russel Groupe website)

With merger and acquisitions, the area under production would change and increase and except for the last year, for which I found evidence in another place that new estates were added, this is was here obviously not what happened as the areas and even the estates stayed the same over the 6 years period (yes you can find their names if you look for it).

This peculiar company focus has always been in Assam and Dooars, probably for historical reasons. However recently, they acquired estates in other countries (Rwanda, Uganda and Vietnam), bringing their number of estates to 63.

How do this new estates compare to the others? I collected some data, that are not 100% consistent with the ones found earlier but that should be able to give us some insights on this peculiar question.

Assam – North Bank Assam – South Bank Dooars Vietnam Uganda Rwanda Total
Number of estates 23 25 5 7 5 2 67
% of total 34.33% 37.31% 7.46% 10.45% 7.46% 2.99%
Area under production (ha) 16,253 14,587 3,257 1,662 2,973 1,239 39,971
% of total 40.66% 36.49% 8.15% 4.16% 7.44% 3.10%
Average area per estate (ha) 706.65 583.48 651.40 237.43 594.60 619.50 596.58
Production (tons) 38,937 40,436 6,375 8,500 17,365 4,870 116,483
% of total 33.43% 34.71% 5.47% 7.30% 14.91% 4.18%
Average production per estate (tons) 1,692.91 1,617.44 1,275.00 1,214.29 3,473.00 2,435.00 1,738.55
Productivity (tons/ha) 2.40 2.77 1.96 5.11 5.84 3.93 2.91

Tea estates from the McLeod Russel Group (source McLeod Russel Group website)

What can we learn from this table?

That the main activity from the McLeod Russel Group is still made in India, where they have most of their teas estates, the bigger ones and those with the highest production level. However the new “countries” have estates that on average are as big as those from the “old” ones (apart for Vietnam, where they are slightly smaller) and are fare more productive (between 2 and 3 times more). This could be explained by the younger age of the plants, the geographical organisation of each estate and perhaps by more intensive production techniques.

Now that we know a little more about the largest bulk tea company in the world, how does it fare when compared to both the production and the size of the area under production? I will not look at productivity as the list of tea producing countries is so big with countries in different parts of the world that it would be like comparing peaches and apples, they are both fruits but not at all comparable.

Here the obvious source of information is the Food and Agricultural Organisation (FAO), an UN agency that has a database with a lot of data on nearly everything produced. However as always, this kind of data is long to collect, which means that if I can go back to 1961, I can only come back to 2014. But one has to do what he can with what he has.

Regarding this timeframe, I will also have to make one last assumption as McLeod Russel Group publishes data for periods overlapping 2 years (for example 2010-2011) where as the FAO is on a yearly set of data. I will therefore compare 2010-2011 to 2010 and so on.

Area under production in the world (ha) Area under production by McLeod Russel India (ha) Weight of McLeod Russel India Production worldwide (tons) Production by McLeod Russel India (tons) Weight of McLeod Russel India
2010-2011 3,145,177 34,091.40 1.08% 4,603,516 74,871.72 1.63%
2011-2012 3,400,106 34,575.13 1.02% 4,773,895 79,308.11 1.66%
2012-2013 3,504,971 34,310.26 0.98% 5,034,639 78,213.26 1.55%
2013-2014 3,616,415 34,100.37 0.94% 5,349,088 87,110.72 1.63%
2014-2015 3,799,832 33,947.35 0.89% 5,561,339 80,056.98 1.44%

Worldwide weight of McLeod Russel India (source McLeod Russel Group website and FAO database)

The biggest bulk tea company is worth 1% of the total tea production areas in the world and around 1.5% of the tea produced in the world in any said year.

This brings two comments: the first one is that the productivity of each tea hectare owned by McLeod Russel India must be higher than the average productivity in the world (otherwise both weights calculated above would be the same), which says something about this last one as we saw earlier that the productivity on McLeod Russel India was overshadowed by the one from its newest estates. However as we all know it, productivity in tea isn’t the Alpha and the Omega of everything.

The second comment is that in the tea world, a giant producer is still a small player. Why do I say that? In most industries, the top 20% manage to produce or to sell 80% of the total production (this is a rule of thumb based on the Pareto distribution) while here because of the dispersion of production, it seems rather unlikely that such a level of control can be reached from the production side. The only reason that could lead to a high concentration level would be if the market on the “customer” side was dominated by a few big names that could buy most of the production and be in a situation of monopoly. But this would be another thing to study.

When the « all-seeing eye » looks over tea

No I won’t speak about the dollar, the Divine Providence or the Eye of Sauron. Although I think it would be interesting to ponder whether or not the whole history of the Middle Earth or of Arda would have been different if tea had been used from the beginning with Melkor. But writing such an uchronia would be something for another post and with the many pages written by J.R.R. Tolkien, it would be a shame to summarize all of them to a nice afternoon tea in the newly created Arda.

If I get back to my original topic and stay on tracks, I would like to remind all of us that we, human beings always try to solve problems through the use of our intelligence or of the tools we created. Just look at different myths starting with Prometheus or with Mary Shelley’s Frankenstein among others (yes it seems I am in a big literature cycle right now with all kinds of references coming to my mind when I think on a topic).

The problem I am referring to is one that has always been important to any tea drinker, the increase in quality of the tea leaves. Peasants have been working on such problems for centuries and probably since the beginning of human history, selecting the best species to improve the overall quality, productivity of harvests/beasts…

Looking at different things on this trend, I just found out that like in other fields, the newest or latest technology (satellite) is being used to survey tea with a focus on improving its quality.

The idea behind this use is that the chemicals that are contained in the leaves are giving its colour, its taste… Thanks to the satellite views and data analysis, scientists are able to survey the different aspects of tea and predict the quality and quantity of the next harvest. They are also working on ways to improve the next production batches thank to all the data collected.

Normalized Difference Vegetation Index (NDVI) map showing the sections of two particular tea clones on the Tocklai Tea Estate, in Assam, Northeast India. Source: NASA

I knew that they were doing things like that for corns or for big productions like that, combining GPS, satellite views, work in labs to optimise the production, be it in quantity or quality. And even so, a little more rain or sun at the wrong period of time and the results are not that outstanding.

I must confess that I am not a peasant and that I don’t really know how things work but can everything be kept under control or monitored? After all, tea is a product of the land, the sky and of man. There are incidents, changes, things that were not foreseen and that are not always replicable but that can produce unique products.

A further question is do we really want all the teas to taste the same? This is done for some blends that are a mix of different teas and that have to taste the same, whatever the quality/taste/quantities of the different teas that are mixed into it can be in any given year but this is part of the charm of drinking tea, what we drink can change slightly or more between each year.

Call me old fashioned but I like the surprise and the uncertainty of letting Mother Nature do her own work. Of course, we can try to improve things, try to control things but should we really do it all the way along and for everything?

After all, according to some stories, the first tea was made when a dead leaf from a wild tea bush felt into the boiled water from Emperor Shennong. If this is not an unforeseen consequences of a little bit of chaos/luck, I don’t know what it is.

Traceability or Traceabilitea, that is the question

Today, I won’t speak to you the reader but to the companies who sell us tea and I will speak about traceability or the capacity to know where one thing comes from, where it went, how it was changed, how it was transported…
And for doing so, is there any better choice than Hamlet by Shakespeare to guide us on this path? Perhaps at the end, will you all tell me that this is Much Ado about Nothing.

It isn’t that I don’t trust you but there are many middlemen in the business and in the supply chain between the place of production and my cup of tea that one could easily be lost out there and some scandals in the last years in different industries (not only in the food ones) have shown us that big or small companies are not protected against bad behaviours.
I know that some people think that a product has to be good “per se” and that rather than having to write on bio/fair trade/sustainable… products that they are this way, only the bad/non bio/… (put here whatever you dislike) ones should have an indication written down that they are “bad” but I think it is not enough and there should be some traceability added to know more about what we drink.
As I said, I do trust you (to be honest, I do it most of the time but not always) but knowing where my cup of tea comes from is rather important to me for several reasons.

First, I want to be sure that I drink what is supposed to be in the pack. When you know that in spite of becoming a Geographical Indication, there is still year after year, more Darjeeling drank in the world as this area produces…
Second, behind each tea there is a man, a land, a “terroir”, something that makes it unique, that gives it its taste, the little something that set it apart from a generic tea from the same area or from any other area. Knowing where the tea you are drinking comes from and who made it seems logical. After all, tea is produced by land, air and people and we all know that like wine, “terroir” (in the more restricted geographical definition of this word) has a great importance for tea.
Third, behind each tea or each blend (even if it is I think more complex for this category and something else could be created for it (with a further differentiation between a blend of teas and a blend of teas with other things in)), there is a story and I am not talking here about the marketing one but rather about the real one. You know this story that really tells us where the idea from this tea comes from and why it was “created” or did someone decided to go in a certain direction and not in another and let’s be honest, it is far easier to do with some indications rather from ground zero.

I already hear the different companies complaining that it is too costly to look up for this information or to print it down.
I will start with the second one, since nowadays, this is no longer an excuse. Most of us have Internet, smartphones allowing us to scan codes and automatically get the info we need/want/think we need… Why not do that? And there are simple ways to do that at a rather low cost (be it in the store, on Internet, on the packages…).
There again, the first complain will be used as an excuse. However, and here I will talk to the “big” companies (big being perhaps a big word in the tea industry) but they should know where the product was bought, where it comes from and how it come to the store. If not, there is a problem.
If “big” companies do it, the information will be available for the smaller ones, for the sellers… and therefore for us, the drinkers.

Nowadays, there is a big word going around in the head of several politicians at different levels: Open Data. Everything has to be “Open Data” but what does it really mean? That those with information open this information and share it with other people, with foreigners, allowing for new products, new ideas to appear.
This is what should happen as today, customers are looking for information, are trying to become more literate, more knowledgeable and this is a way for them to reach this goal and for the companies to guide them on this path, a path that will lead some of the customers to look out for higher quality products with higher prices, giving in the end the tea companies that follow this path a reward for their dedication and creating for them and the customers a win-win situation.

And guess what? William Shakespeare had foreseen this quest for more knowledge:
“And seeing ignorance is the curse of God,
Knowledge the wing wherewith we fly to heaven.”