Market | Teaconomics

What is in a name? Positioning

Let me clarify something first, this post is not meant to judge any brand/product or to imply that they are not delivering what they say they are. Positioning is how a brand tries to find a set of attributes to get a clear, attractive, different …

Sometimes, you have to go back to another place you know well to find “new” and interesting things that you had previously missed. I once spoke of loose leaf tea sold in a supermarket (see here) but I saw during this week an interesting concept …

Bowing to traditions

Tradition is something that binds people together. Sometimes it makes sense when you look at it from an historical perspective but some other times, it amazes those that look at it. As far as tea is concerned, traditions are part of it since it …

Norway in a tea shop

What a strange title isn’t it? It was inspired by Norway in a nutshell, a wonderful trip you can do near Bergen with trains, boat and bus and where you get to see a lot of wonderful things. You are wondering if I lost my …

Obviously, Richard III had no clue about tea otherwise he would never had asked for a horse. In my case, I asked for tea but since I am no king, I only offered an island, the island of Sylt. For those of you that are …

I guess that at this point in time, @peter is probably wondering what I am doing and why I needed to tease him. To be honest, this reminds me a story about Hatta and Haiga when they were drinking tea together and wondering “Why is …

This is not something I wrote but the translation in English (thanks to @jackie and @lahikmajoe for proof reading it) of a post made by Guillaume Leleu, the owner and founder of the French tea company Theodor (www.theodor.fr), on Monblogdethé (www.monblogdethe.fr). The original post was …

Is bigger better?

If you ask this about blogging, the answer is obviously no. You want an example? I have several files, articles and so on about Teavana IPO, finances and such (this is the nice part when a company goes public) but I have tried to analyse …

We live really interesting times. Thanks to the Internet I can chat with people from all over the world about tea or any other topic I might be interested in. I can also find a lot of surprises while looking for other things (which is …

Hamburg is a charming and quite busy city in Northern Germany and according to many sources, one of the biggest tea ports in Europe. I went there for the weekend and after reading carefully Lahikmajoe’s post, we decided with my friend to go to the …

Teaconomics

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