Industry | Teaconomics

The grass is always greener on the other side of the fence

Sometimes, you have to go back to another place you know well to find “new” and interesting things that you had previously missed. I once spoke of loose leaf tea sold in a supermarket (see here) but I saw during this week an interesting concept …

Small tea business are like every other small business in the world. They face different challenges be it competitors, taxes, difficulties to find good suppliers… but they also have unique advantages in terms of their capacity to evolve, a peculiar relationship with their customers, the …

Any damn fool

«Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.» David Ogilvy (1911-1999) With such a quote to begin with, it is obvious that I can only speak of two things: deals or brands. I hope …

Hamburg or Free is the name of the game

Hamburg holds a special place in my heart not because it is a major hub for the world tea trade but today we will only focus on this aspect (sorry for those too curious about me). I will first call everyone knowledgeable about this topic …

Bremen holds a special place in my heart, both for personal reasons (the most important ones) and for tea ones. This is why I was delighted to learn that the first German Tea Festival was being held in this town. But first things first. Bremen …

The (Tea)World is a village

TeaWorld Rendez-vous © I had read this name on the Internet but that was all as I had thought “this is probably another American thing, where I will never be able to go.” But I saw something on several tea blogs that got me interested …

What a strange title, no? But I do think that you will understand what I meant before the end of this post. Call me a magician but I know what your deepest dream is: you all dream of owning and operating a tea plantation. Can …

This is not something I wrote but the translation in English (thanks to @jackie and @lahikmajoe for proof reading it) of a post made by Guillaume Leleu, the owner and founder of the French tea company Theodor (www.theodor.fr), on Monblogdethé (www.monblogdethe.fr). The original post was …

“Café du Commerce” and tea

Let’s start with what is called in French a “Café du Commerce” analysis (mostly a popular wisdom analysis that you can hear in most cafés): tea prices are too high. You do agree, right? How many times did you hear that? Or perhaps even say …

Is bigger better?

If you ask this about blogging, the answer is obviously no. You want an example? I have several files, articles and so on about Teavana IPO, finances and such (this is the nice part when a company goes public) but I have tried to analyse …

Teaconomics

The Economy of Tea

Category Archives: Industry