Analysis | Teaconomics

We grow old because we stop playing

Yunnan… Yunnan? Yes I know, you know everything about this region and its teas. But let me surprise you. I am not going to talk to you about this but rather about a game named Yunnan, a game about tea, trade and merchant houses (yes …

All that glisters…

Following the guest post on my blog, I wanted to have a little more quantitative approach to the evolution of the American tea market. So I looked for data from some sources and found something quite interesting at the Food and Agriculture Organisation (FAO): all …

Tea time in America

I was asked by people at Seattle Coffee Gear if I was interested in a post by them and among the subjects they were thinking of was “Tea in America”. Since this topic is of interest to me, I gave a go ahead and I …

We recently had on one of the blogs hosted here at Teatra.de the beginning of a discussion regarding what is the tea community like in the USA or in the Old World (I really like using some “strange” place names from time to time). My …

I had plans to write about a specific topic but last week-end, I spoke with a really nice old lady. She asked me if I had any hobbies and among my answers was tea (the others wouldn’t really interest you, would they?). This was the …

What is in a name? Positioning

Let me clarify something first, this post is not meant to judge any brand/product or to imply that they are not delivering what they say they are. Positioning is how a brand tries to find a set of attributes to get a clear, attractive, different …

All it took was one ship

All it took for me to think about this topic was one ship. If only this was true, it would make a good story but the truth is that I came across the topic of this Swedish East India Company (or SOC in Swedish) through …

I was reading a compendium of novellas in the Dying Earth setting (a Jack Vance’s invention and for those of you who don’t know what I am speaking about, here is a link) when I came across one dealing with the finest wines on Earth, …

Sometimes, you have to go back to another place you know well to find “new” and interesting things that you had previously missed. I once spoke of loose leaf tea sold in a supermarket (see here) but I saw during this week an interesting concept …

Small tea business are like every other small business in the world. They face different challenges be it competitors, taxes, difficulties to find good suppliers… but they also have unique advantages in terms of their capacity to evolve, a peculiar relationship with their customers, the …

Teaconomics

The Economy of Tea

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