Theory | Teaconomics

Never say never

I know I said that studies should be taken with caution but I found an interesting one and I wanted to share its conclusions with you. This study shows that price tag can change the way people experience wine. If you want, you can read …

The answer was not in the cup

After seeing an article saying that a machine worth 40,000 $ was able to make the perfect pot of tea, I wondered what a perfect pot of tea. This question came back to haunt me while I was having a cup of tea with @Chakaiclub …

With a little help from my friends

No, this blog is not about musics or whether or not the Beatles, Joe Cocker and some others ever drank tea. This title is a thanks to @thedevotea for helping me finding a topic with one of his latest posts (http://thedevotea.teatra.de/2014/03/13/hypocrisy/) and also a hint …

What is in a name? Positioning

Let me clarify something first, this post is not meant to judge any brand/product or to imply that they are not delivering what they say they are. Positioning is how a brand tries to find a set of attributes to get a clear, attractive, different …

Small tea business are like every other small business in the world. They face different challenges be it competitors, taxes, difficulties to find good suppliers… but they also have unique advantages in terms of their capacity to evolve, a peculiar relationship with their customers, the …

Any damn fool

«Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.» David Ogilvy (1911-1999) With such a quote to begin with, it is obvious that I can only speak of two things: deals or brands. I hope …

What a strange title, no? But I do think that you will understand what I meant before the end of this post. Call me a magician but I know what your deepest dream is: you all dream of owning and operating a tea plantation. Can …

Is forecast on the French tea market like the weather forecast? I found a summary of a study on the tea and coffee market in France in 2011. It was made by a company that specializes in market analysis and has been doing this for …

Of tea and strategy

The Republic of Tea by Mel & Patricia Ziegler and Bill Rosenzweig And no, this is neither a post on whether or not Sun Tzu, Clausewitz or any other general or theorist ever drank tea nor a real review of The Republic of Tea book. …

The classical economics (Part I)

According to classical economics, prices are the result of the interaction between the quantities of a good supplied by the producers and those demanded by customers. However for tea, the process is a little different as it involves auctions. But in spite of this, I …

Teaconomics

The Economy of Tea

Category Archives: Theory