Market | Teaconomics

Who needs a strategy for picking new teas?

I was a few days ago in Germany in a tea shop/saloon (or lounge as they called it) and I went through their catalog to see what they had in stock and to compare their newest teas and blends with what I had seen in …

Everybody has heard this sentence by Henry Ford that is usually misunderstood to mean something like “we don’t care about customers, we know what they want”. The truth is that because of the development of assembly line (which allowed for a drop in price), black …

A mix of different theories

Price… a huge topic and one on which much could be written on. I already wrote a post on it but focusing on a “simple” question that @lahikmajoe had asked me: how can two companies sell the same product at different prices. This time, it …

My dear fellow Teatrader @thedevotea wrote a few weeks ago a post on a report about the increase in tea consumption in the world between now and 2019. His main complaint was that Australia didn’t make it to the top 20 of this list. This …

Never say never

I know I said that studies should be taken with caution but I found an interesting one and I wanted to share its conclusions with you. This study shows that price tag can change the way people experience wine. If you want, you can read …

‘Cause I’m TNT

First I should confess that I should have written down the good tips @lahikmajoe wrote to me (http://lahikmajoedrinkstea.blogspot.fr/2010/07/wiens-teehandlung-schonbichler.html) as I had no Internet connexion while I was in Vienna but after coming back, it seems I did rather well. …

All that glisters…

Following the guest post on my blog, I wanted to have a little more quantitative approach to the evolution of the American tea market. So I looked for data from some sources and found something quite interesting at the Food and Agriculture Organisation (FAO): all …

Tea time in America

I was asked by people at Seattle Coffee Gear if I was interested in a post by them and among the subjects they were thinking of was “Tea in America”. Since this topic is of interest to me, I gave a go ahead and I …

We recently had on one of the blogs hosted here at Teatra.de the beginning of a discussion regarding what is the tea community like in the USA or in the Old World (I really like using some “strange” place names from time to time). My …

What could we all read?

I don’t know how you react when looking at a tea industry magazine but I know how I feel: frustrated. Why? To answer that, one must understand what is really a magazine and what is not one. “Magazines, periodicals, glossies, or serials are publications that …

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