Category Archives: Analysis
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Any damn fool
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«Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.» David Ogilvy (1911-1999) With such a quote to begin with, it is obvious that I can only speak of two things: deals or brands. I hope …
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Hamburg or Free is the name of the game
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Hamburg holds a special place in my heart not because it is a major hub for the world tea trade but today we will only focus on this aspect (sorry for those too curious about me). I will first call everyone knowledgeable about this topic …
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Women drinking tea
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Women drinking tea… At first, I thought it would be easy to write about that topic and say out loud that the tea drinkers are not all old grannies drinking their tea in English china but I found out I was wrong. Now, I will …
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“Café du Commerce” and tea
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Let’s start with what is called in French a “Café du Commerce” analysis (mostly a popular wisdom analysis that you can hear in most cafés): tea prices are too high. You do agree, right? How many times did you hear that? Or perhaps even say …
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Is bigger better?
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If you ask this about blogging, the answer is obviously no. You want an example? I have several files, articles and so on about Teavana IPO, finances and such (this is the nice part when a company goes public) but I have tried to analyse …
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Transformed in Germany, a new paradigm for German tea?
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I had a few discussions and mail exchanges with @Lahikmajoe about the German tea culture and its importance mostly in Northern Germany. According to him, one of the reasons behind it is that this area is the hinterland of the port of Hamburg. This was …
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Middlemen surround us and for once, we should forget the Alamo
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I was in holidays and during that time, I saw something I already knew but sometimes you rediscover things you already knew: in hotels, camping places, bars, coffeehouses… you don’t have loose leaf teas but only the “not so good” old tea bags (from several …
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Is forecast on the French tea market like the weather forecast?
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Is forecast on the French tea market like the weather forecast? I found a summary of a study on the tea and coffee market in France in 2011. It was made by a company that specializes in market analysis and has been doing this for …
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What’s in a name? … Price
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Inspiration can come to you all of a sudden. I had already talked with lahikmajoe about prices and tea and when we met in the 1st ITTC, he told me a story about two identical teas that had a huge difference in price, all depending …
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A lot of data but no definitive answers
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All the data used in this article were found in the 2010 Tea Barometer of the Tropical Commodity Coalition for sustainable Tea, Coffee, Cocoa and are stated as being 2008 data. The most obvious information is that there is a split in the producing countries …